EXPERTS IN RESIDENCE
Become the Expert This
Network Knows to Call
Experts in Residence is an ongoing partnership for established consultants, service providers, professional firms, and business owners who want to build authority and become a trusted resource to the women business owners and partners connected to She Can Work.
You bring the expertise.
We help establish what you are known for, keep your expertise visible, and create opportunities for the right people to learn from you before they ever need to hire you.
A curated residency for professionals whose expertise can help women build stronger businesses.
THE PARTNERSHIP MODEL
Become the expert they know so you are, in fact, the person they call.
Most businesses already invest in access.
We join chambers. We pay for professional memberships. We attend networking groups. We sponsor events. We advertise.
Those investments can be valuable because they put us closer to people who may eventually need what we do.
But access still leaves much of what happens next to chance.
You may be invited to speak. Someone may find you in the directory. You may meet the right person at an event. You may be selected for a feature.
The opportunity exists, but you are still responsible for turning access into recognition, trust, and business.
Membership gives you access.
Residency gives you a role.
THE DIFFERENCE
You are not waiting to be discovered.
Experts in Residence works differently from a traditional business membership.
You enter the She Can Work network with a defined area of expertise and an intentional role within the community.
Through useful content, media, education, events, and consistent distribution, we help the people connected to She Can Work understand what you know and when your expertise matters.
FROM ACCESS TO OPPORTUNITY
A network becomes more valuable when people know why to come to you.
We establish what you should be known for within the She Can Work network.
You share useful expertise around the real questions and needs of our community.
Consistent contribution turns recognition into familiarity, credibility, and trust.
When business owners or partners need what you know, you are already someone they recognize.
YOUR POSITION
Be known for something specific.
A business directory tells people that you exist. A residency helps people understand why you matter.
Your residency establishes a clear area of expertise within the She Can Work network. As our audience encounters your ideas, teaching, and perspective over time, your name becomes increasingly associated with the business need you help solve.
The question changes from,
“Who can help me with this?”
to a confident, “I know who I should call.”
And expert categories are intentionally limited so every resident can build clear positioning within the network.
STRATEGY & POSITIONING
We build the infrastructure
around your expertise.
Your residency begins with a strategic onboarding process that turns your expertise into an intentional presence inside the She Can Work network. During your editorial strategy session, we define how you will show up, what you will become known for, and what our community most needs to learn from you.
We establish what you should be known for within the She Can Work network.
You share useful expertise around the real questions and needs of our community.
Consistent contribution turns recognition into familiarity, credibility, and trust.
When business owners or partners need what you know, you are already someone they recognize.
MEDIA DAYS
Show up like an expert.
As part of onboarding, you participate in a She Can Work Media Day designed to capture the promotional assets we need to introduce and position you across our ecosystem.
We capture professional photography and short thought-leadership video assets aligned to your editorial strategy and the needs of our audience.
These assets help people quickly understand who you are, what you know, and why your expertise matters.
2 Media Days
Annually
Refresh your promotional photography and video assets throughout the year.
Quarterly Editorial
Strategy Days
Virtual meeting to refine your topics, timing, positioning, and content direction.
Media Days are designed for promotional assets.
Long-form YouTube videos, courses, webinars, or custom video production remain your responsibility unless separately arranged.
DISTRIBUTION
Repetition turns expertise into recognition.
You should not have to build and manage an entire media operation just to stay visible.
Once your content plan is established, you create and submit your expert content. She Can Work Media handles publishing and distribution across the channels where it is most relevant.
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The Newsletter
Expert insights, resources, and education incorporated into our newsletter.
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The Podcast
Relevant opportunities to contribute deeper perspective and expertise.
The Blog
Thought leadership connected to the questions and challenges business owners are navigating.
Social Media Channels
Strategically distributed expert content and promotional assets.
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Events & Referrals
Opportunities to contribute when your expertise aligns with a need.
THE NETWORK BEHIND THE COMMUNITY
Your reach extends beyond the people reading the content.
She Can Work is a connected business ecosystem.
Our community includes women business owners, but our network also includes corporations, financial institutions, funders, community organizations, and other partners invested in women's business growth.
Those organizations need credible experts too.
They need panelists. Speakers. Facilitators. Podcast guests. Subject-matter experts. Resources for founders. Partners for events and initiatives.
When the right opportunity arises, our Experts in Residence are already people we know, understand, and can consider.
Speaking opportunities, referrals, partner introductions, and other engagements are based on relevance, fit, and need and are not guaranteed.
WE ARE BETTER TOGETHER
You focus on being excellent at what you do.
We handle the infrastructure
that keeps it visible.
She Can Work Media
→ Editorial strategy
→ Expert positioning
→ Media Day photography
→ Promotional video capture
→ Publishing
→ Distribution
→ Quarterly strategy sessions
→ Ongoing network integration opportunities
Expert in Residence
→ Your expertise
→ Creating the agreed-upon content
→ Submitting content on schedule
→ Providing timely approvals and information
→ Producing content for your own channels
THE BEST FIT
For experts who want
more than exposure.
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Experts in Residence is designed for...
→ Established consultants, service providers, professional firms, and business owners
→ Experts ready to build authority through consistency
→ Professionals who want ecosystem positioning, not just promotion
→ People willing to create useful, credible content
→ Experts who want stronger visibility without managing the entire media and distribution process themselves
→ Professionals whose expertise can genuinely help women build stronger businesses
We are not trying to fill a directory or create a new networking group.
We are building a trusted bench of experts that our business owners and partners can depend on.
WHY SHE CAN WORK
A trusted position is valuable because the curated network already exists.
Our media, programs, events, partnerships, and business community already bring women business owners and institutions into relationship with She Can Work. Your residency gives you an intentional way to become known within that network.
Business Owners Impacted
Engaged Community
Program Alumni
Community + Corporate Partners
THE INVESTMENT
Let's build your position inside a trusted business network.
$500 Onboarding
Your onboarding establishes the foundation for your residency and includes:
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Editorial strategy session
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Expert positioning
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Voice development
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Content pillar development
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Initial content plan
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She Can Work Media Day
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Professional promotional photography
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Thought-leadership video assets
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Residency integration planning
then, $250/month
Your ongoing residency includes:
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Continued presence within the She Can Work ecosystem
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Publishing and distribution of approved content
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Relevant media and thought-leadership opportunities
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Quarterly Editorial Strategy Days
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Two Media Days annually
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Ongoing ecosystem integration and relationship-building opportunities
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Minimum 6 month commitment, cancel at anytime after